A “superstimulus” triggers a response that evolution gave us, but to a stronger degree than is likely to occur in nature. They exist because we humans purposely optimize our environments to create these responses. We are surrounded by more superstimuli than most of us realize. Examples of superstimuli: • food: Cheetos / skittles / McDonalds • goal achievement: video games • visual arousal: porn • pair bonding: romance novels • affection: dogs ...