Naively, one might assume that people do what it benefits them to do. In fact, that's an assumption commonly made in economics. Yet it's clear that our behavior is not always in our own self-interest. People frequently buy fake supplements, try drugs they know are highly addictive, eat things they know they'll later regret, drive away the people they love most, procrastinate on really important things, and so on.
So why do we behave in these strange ways? Well, here's my list of reasons we ...
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