All else being equal, it's good to avoid creating awkwardness. But too much awkwardness-avoidance can be harmful. Lately, I've been trying to accept a bit more awkwardness (rather than reflexively avoiding it) in cases where I think doing so can produce value. Here are four areas where I'm leaning more into awkwardness: 1. When asked for feedback on a project (and I think it will fail), I'm usually tempted to focus on what I like about it.  I've now become more likely ...