Mostly people stay the way they are, or change slowly. So what are the reasons that individual human behavior sometimes quickly shifts in a positive direction? Here's my current "theory of change" list. It seems to me that developing a better understanding of behavior change is incredibly important for creating a better world. Some of these categories are, of course, overlapping.
OPERANT CONDITIONING
Rapid small rewards: your friends respond very positively when you crack jokes, so you end up ...
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