Four reasons art is made – and how they shape the art world

There is something very strange about the art world, which, I think, has to do with art stemming from four different motivations that often come into tension with each other. 

More specifically, I suspect that art is created mainly for four reasons:

1) Urge: many artists seem to have a compulsion to create (sometimes, to create oddly specific things). They make art to satisfy this urge. In this category, I would also include art that is mainly motivated by helping the artist achieve the flow state that they are seeking, as well as art that is made to help the artist process their own experiences. For instance, “The Race Track” is a 35-inch painting that Pinkham Ryder spent literal years working on, “building up layers of paint, resin, and varnish…He used unorthodox materials such as candle wax and bitumen. In his urgency, he wouldn’t wait for each layer to dry and was often painting into wet varnish or brushing fast-drying paint into slow-drying paint” (the Washington Post reports). He painted it in response to an experience he had: a friend told him he planned to bet $500 on a horse and then died by suicide when the horse lost. This kind of work is the artist making something for themself, or because they feel like they can’t NOT make it. Sometimes, art created out of compulsion appeals to art lovers, but sometimes, it only appeals to the artist themself. 

2) Beauty: people love Monet for the stunning beauty of his paintings (often landscapes). If there is a deeper meaning beyond “I’ve captured something of great beauty and done so in a beautiful way,” I can’t figure out what that thing is. More often than not, I think that the sort of art that regular people and art lovers (as opposed to art collectors) buy for themselves is simply what they find beautiful or what they find that creates a pleasing vibe.

3) Emotion: lots of art aims less at beauty and more at stirring emotions or provoking interesting thoughts. Examples include the Fountain by Duchamp (a porcelain urinal signed “R. Mutt”) or the Treachery of Images by Magritte (a painting of a pipe with the French phrase, “This is not a pipe” written beneath it). This can be the deepest form of art, but it is often hard to distinguish it from bullshit: the line between deep and bullshit is a thin one. But even if you think works like The Fountain and The Treachery of Images suck, it’s hard to deny that they at least provoke thought (though this cannot necessarily be said for the endless derivatives that now exist that riff on these themes). I would also put political art, as well as art that just aims to amuse, in this category of art that is about generating emotion or producing thoughts in the viewer. Another more specific example of art that appears to be about emotion rather than beauty is Artemisia Gentilesch’s painting Judith Slaying Holofernes (which depicts the assassination of a general by the Israelite heroine Judith). Even if you find the painting heinous, it’s hard not to feel something when you look at it. Note I had originally used Goya’s Saturn Devouring His Son as an example here, but as Gwern pointed out, that was actually an example of painting done out of obsession, not for stirring emotions in others. Much of this kind of art is aimed at producing visceral emotions rather than intellectual thoughts. Art that evokes emotion is sometimes beautiful, but often it is ugly, shocking, or confusing. 

4) Playing Status Games: Art is a way for people to show off that they are in the know about what’s cool, that they have sophisticated and refined taste, and that they have lots of money. For instance, a member of the Saudi royal family purchased a Da Vinci painting (Salvator Mundi) for $450 million. As another example, Bored Ape #4580 (an NFT linked to an image of an ape wearing 3D glasses) sold for $1.9 million. Obviously, these were not purchased due to the great emotion or beauty evoked by these images. People buy these things because they want you to believe something about them (or, in some cases, less cynically but more pathetically because they are trying to convince themselves that they are cool). Collecting artworks is especially well-suited to status signaling because it better enables claims of connoisseurship and sophistication compared to buying, say, a yacht or private jet. Like everyone, artists want to make money, and some will lean into the social signaling aspects of art rather than creating art that they feel the need to create or rather than trying to make something deep or beautiful.

But, considering just these four motivations for making art, how do they work against each other?

Well, since most of the money in art comes from very wealthy people who are trying to signal status (to others, but also, sometimes to themselves), this warps the art market (especially what gets attention). For instance, it appears to have a really negative influence on what is shown in some galleries and museums (showing art that is about what it signals about the owner and viewer rather than art that is about the artist, beauty, or the emotion it creates in the viewer). 

I suspect that most people who go to museums and galleries want a combination of (1) learning about the interesting minds and lives of the artists, (2) seeing things of great beauty, and (3) seeing things that move them or make them think. 

Unfortunately, more often than is ideal, they see a lot of status signaling (sometimes it’s of the form “look how one-of-a-kind this is,” “sometimes it’s “look how expensive this is,” “and sometimes it’s “look how incomprehensible this is; if you were more sophisticated, maybe you’d understand”).

Most artists who toil away at making whatever they feel the urge to create, or whatever they find beautiful, or whatever they think will make people feel and think, are typically not going to make works that are effective at status signaling. So there is a subworld of artists producing works for wealthy people to use to signal status, and this stuff gets way overrepresented in museums, galleries, and the media relative to its value as art (as opposed to its monetary value in terms of what people will pay for it).

If what you want is beauty on your walls, you can simply get an inexpensive print or replica of your favorite works of all time. But people who play the art game would rather spend a lot of money on something unattractive than spend a small amount of money on something far more beautiful. In fact, ugliness makes something BETTER status signaling because lots of people can appreciate something beautiful, but only those most in the know (with the most evolved and sophisticated taste) can appreciate something that is shit. 

Sometimes literally. Piero Manzoni filled 90 tin cans with his own excrement. Christie’s auctioned off tin number 51 for $161,000 (unfortunately, the artist had already passed away, so I don’t think he got to experience his shit being worth more than gold).

So if you suspect that a lot of art that gets famous is bad, you’re honestly probably right, but that’s mainly because a certain kind of bad is good status signaling, and this crowds out attention from work that is more beautiful and more thought-provoking.


Thanks to Hunter Muir, Barry Galef, and Gwern for their comments, which were especially valuable in helping me improve this essay.


This piece was first written on November 11, 2023, and first appeared on this site on December 16, 2023.


  

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