When you pay attention to one thing, there is an opportunity cost – you could be paying attention to something else, like one of your loved ones, a meaningful project, your source of income, or a hobby you love.

When you get sucked into a dumb argument online or read an upsetting news story (that will never lead you to take any kind of positive action), you’re consuming moments of attention that could be better used.

What is less obvious than that, though, is that we can create more moments of attention – because often we’re not doing anything in particular, or we’re just partially paying attention, or we’re letting our minds wander without attention in a pointless or stressful way (rather than in an interesting, relaxing, fun or helpful way).

We can create more moments of attention within our familiar activities to make them even better – like being more present with a loved one or new acquaintance, noticing more fully the delicious flavor of our food, or being more focused during our work (to get closer to peak performance).

Attention is what our life experiences are made of; it’s worth paying attention to what we pay attention to.

Or, as Sam Harris puts it: “How we pay attention to the present moment largely determines the character of our experience and, therefore, the quality of our lives.”

This piece was first written on July 9, 2024, and first appeared on my website on September 9, 2024.